Here is an interview with Informatica‘s executives about the changes in cloud computing and big data in upcoming 2012. As outsourcing software development company we are always watching the latest technologies predictions, we are always up-to-date with IT trends. So it’s really useful SandHill.com’s interview.

“First, cloud will move out of the consideration phase and into implementation more broadly in the enterprise including within the federal government. And more IT organizations will make the shift from cost center to profit center, in part due to the adoption of cloud computing.”

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Darren Cunningham is Vice President, Marketing at Informatica. Chris Boorman is Chief Marketing Officer and Senior Vice President of Enablement and Education at Informatica.

The most interesting from “Informatica Predicts Changes in Cloud and Big Data in 2012“.

SandHill.com: Will we see increasing adoption of the public cloud in 2012?

Darren Cunningham: Gartner predicts that cloud computing will grow to 20 percent or more of the total IT budget by 2013 and by the end of 2016 more than 50 percent of Global 1000 companies will have stored customer-sensitive data in the public cloud. At Informatica, we believe that in 2012, hybrid environments will be the norm, and organizations will need to access and analyze the data in these IT environments, spanning traditional on-premise and private and public cloud holistically.

SandHill.com: In what new ways will companies exploit Big Data solutions to achieve greater competitive advantages next year?

Chris Boorman: Regulatory compliance, risk management and a push for customer-centricity will continue to be drivers of organizations understanding and improving the state of their data. However, Gartner predicts that, “Through 2015, more than 85% of Fortune 500 organizations will fail to effectively exploit big data for competitive advantage.” We at Informatica believe that despite continued hype about big data, the majority of organizations will still struggle to realize one percent of the potential value of the data to which they have access.

SandHill.com: What impact will the cloud have on Big Data solutions in the coming year?

Darren Cunningham: We believe that as more and more customer data “lives” in disparate cloud environments, companies will face more challenges with the quality of their data. Despite the bounty of valuable customer insights that sit in the cloud, it will get harder rather than easier to get the much-desired single view of their customers to inform customer-centric marketing strategies.