“As SaaS matures, buyers face new considerations” — InfoWorld and Forrester interview

SaaS (Software-as-a-Service) Products And Business Models Will Have Selective Impact

Here is InfoWorld’s Chris Kanaracus interview with Forrester’s principal analyst Liz Herbert “Analytics, service orchestration, and mobility are just a few of the new facets of on-demand software”.

Liz Herbert’s report identifies five key areas of change for SaaS: Industry specialization, embedded analytics, orchestration of multiple services, social networking, and mobility.

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Software-as-a-service (SaaS) is an important new set of capabilities and engagement models in the IT industry, particularly in the emerging world of cloud computing. We project that SaaS offerings will grow from 7% of total software revenues in 2010 to 17% in 2013.

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