SoftElegance advertisement new season “Looking for a custom software development for…”

SoftElegance is going to launch the new advertisement campaign in Autumn 2014

In upcoming season Autumn 2014 / Winter 2015 SoftElegance is going to launch new advertisement campaign “Custom Software Development For…”. The ad campaign will consist from three main branches “custom software development for oil and gas industry”, “custom software development for manufacturing industry”, and “custom software development for retail industry”.

The headlines of campaign will be slogans “Looking for a custom software development for…”. The first single ad that will be launched is “Looking for a custom software development for manufacturing industry”, is the following:

custom software development for manufacturing industry

Looking for a custom software development for manufacturing industry?

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About a half of CIOs expect their IT budget to grow

47 percent of interviewed CIOs say they expect IT budget to grow

At the same time almost 90 percent of CIOs expect their IT budget to grow or to stay steady, according to CIO Magazine Tech Poll/IT Economic Outlook Survey 2014 — an exclusive research from CIO magazine.

IT budgets will grow for 47 percent of CIOs surveyed in CIO magazine’s most recent Tech Poll: IT Economic Outlook survey conducted among 178 top IT executives in the spring of 2014.

CIO survey, IT budget

Applications is the most frequently cited area for growth with 54 percent planning IT budget increases, with outsourcing services taking third place with 40 percent.

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Top 5 Technology Trends for 2014. The Internet of Things is a leader

The internet of things is the top technology trend to watch

In the middle of 2014 Gartner has published its top technology trends for 2014. We are highlighting 5 most important and valuable for Entrepreneur, CIOs, and IT departments, based on detailed “Top 10 Strategic Technology Trends for 2014” special report.

“Each year, Gartner compiles a list of the top technology trends that have the potential to affect individuals, businesses and IT organizations during the next three years”, some of them are on this list for many years, but several are fresh and makes business, software development companies, and startups for changes and new challenges.

Let’s talk about Cloud-Client Architecture, IT as a Service Brokerage, Software-Defined Anything, Web-Scale IT and more…


One of the top resources for entrepreneurs and ‘connected generation’, Mashable ranked Internet of Things as number one startup industries to watch on its “8 Surging Startup Industries to Watch“.

Gartner says: “The Internet of Things will be big, but just how big depends on exactly what is included. This research helps business and IT leaders understand this emergent technology and applications, and describes how IT leaders can help identify significant new opportunities.”

The potential size and diversity of the internet of things mask immediate opportunities for IT and business. The Internet of Things will include 26 billion units installed by 2020. IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services, in 2020. It will result in $1.9 trillion in global economic value-add through sales into diverse end markets.

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Meet SoftElegance at International Festival for Business

SoftElegance participated at International Festival for Business, for more connections with the U.K. businesses

In June 2014 SoftElegance’s participated at International Festival for Business, #IFB2014, the U.K.’s biggest business festival with unrivalled opportunities to build international connections and commercial value.

During June and July Liverpool will host hundreds of events, conferences, seminars, and business meetings. IFB 2014 is truly global, with international reach and significance. The festival connects UK businesses into international markets, bringing together the smartest entrepreneurial minds and the best business opportunities.

SoftElegance, bespoke software development company, participated at its first business meeting with one of the governmental Liverpool’s institution. “It was a big honor for us to had a meeting with governmental procurement team. We appreciate a chance to present our services, success stories, and share the experience in development sophisticated business software”, said Andy Starzhinsky, SoftElegance’s Marketing Director.

SoftElegance at International Festival for Business, Liverpool 2014

SoftElegance is the U.K.-registered company with headquarters in London, provides custom software development on outsourcing business model. “For us it was a challenge, a chance to prove our maturity level during the meeting with the U.K.’s governmental organization. We are looking forward for successful collaboration with government and business and to establish new contacts in the U.K.”, Mr. Starzhinsky added.

International Festival for Business 2014 will host more than 120 events focused on connection companies with potential customers, suppliers, and investors. SoftElegance is grateful to IFB for openness and provided opportunity.

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SoftElegance at TechEd North America, premier technology conference for IT Professionals and Enterprise Developers

SoftElegance participated at Microsoft’s premier conference for IT Professionals and Enterprise Developers

TechEd North America is Microsoft’s premier technology conference for IT Professionals and Enterprise Developers, offering the most comprehensive technical education across Microsoft’s current and soon-to-be-released suite of products, solutions, tools, and services.

Microsoft TechEd 2014 in Houston

TechEd is a conference for developers and IT professionals

This year TechEd North America took place at Houston, TX, 12-15 May 2014. Besides the conference with various technology’s seccions, the event also includes an exhibition area where vendors can show off technologies and sell products.

Historically TechEd held in several locations around the world, the first TechEd was held in 1993 in Orlando, Florida, United States, the same year SoftElegance was founded. The 2014 year’s conference lasts four days, and consists of presentation and whiteboard sessions and hands-on labs, there are opportunities to meet Microsoft experts, MVPs and community members.

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Staff turnover at SoftElegance

We’ve calculated the average staff turnover at SoftElegance during the last 3 years

The amount of staff turnover indicates the healthiness of company and employees’ loyalty. It represents successful people management and correctness of decisions made by company’s management and executives.

In the software development outsourcing industry the staff turnover plays a key role and significantly influence on project work stability and efficiency which consequently impact the final product or service.

SoftElegance's Staff Turnover

The average annual staff turnover at SoftElegance during the period of 2011-2013 is 4.9%

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3 unusual and most important tips for website development

Tips how to successfully launch first version of website

Today we’ve launched our new brand’s corporate website – In this regards we have few tips totally different from traditional approach to website development.

website design,

In total website design, development, content creation and management, and implementation took approximately 2 weeks. And we would like to share tips how successfully launch such kind of projects into production. This is actually a sub-project of bigger project, but here is why it’s so important to launch website as soon as possible.

#1 start from pure HTML + bootstrap

If you are launching new website with just registered domain you should do it as soon as possible. As faster robots will index you website as faster you’ll receive first audience from organic search. As faster you’ll launch site as faster you could start share it and receive social audience.

Start from 3 main pages. Create simple from technologies view HTML pages. In 2014, and I believe next years, responsive design is a must. So start with Bootstrap templates, buy it or use free, whatever, design should scalable for mobile devices from the very beginning.

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SoftElegance’s new Core Presentation

New Core Presentation — even better Dynamic Software Business Solutions

SoftElegance is proud to present its new Core Presentation. Spring 2014, we’ve redesigned our core presentation and glad to present it. Please see SoftElegance — Custom Software Development Services.

SoftElegance is a software development outsourcing company that provides quality business software and SaaS systems. We are committed to innovation design of the software we produce and to innovation, up-to-date web and UI design, so our new core presentation follows all modern design guidelines and brings all ideas and our software development philosophy to the customer.

SoftElegance -- Software Development Outsourcing

Founded in 1993, SoftElegance is a software development outsourcing company that specializes in affordable custom software development and software solutions for business. SaaS systems, sophisticated web portals, applications, and business processes automation are offered to the customers who are on the FORTUNE 500 list and SMB companies. With offices in London, Houston, and Kiev and clients from the U.S. and the E.U. SoftElegance assists customers in developing software for internal automation and providing software solutions worldwide.

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Report from Retail Business Technology Expo 2014

In March 2014 SoftElegance attended Retail Business Technology Expo in London

Retail Business Technology Expo 2014 is the largest gathering of the retail industry in Europe. RBTE is the must visit event for European retailers, software solutions providers for retail, and custom software development companies with experience in software development for retailers, like SoftElegance.

Earls Court, London, RBTE

Another huge success in 2014!, says official RBTE website. It was a great show, large exhibition and knowledge sessions — we agree. The latest edition of Europe’s biggest and fastest growing retail solutions show – RBTE 2014, with 8,642 attendance – an increase of 20.23%.

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Meet SoftElegance at Retail Business Technology Expo

SoftElegance is going to participate at RBTE 2014

Retail Business Technology Expo 2014 is the largest gathering of the retail industry in Europe. RBTE is the must visit event for European retailers who want to keep up to date with all the latest solutions available to help then grow their business, improve productivity and improve the customer experience.

RBTE in 2014 will take place 11th-12th March at Earls Court, London, with over 9,000 visitors expected. “If you need to know what’s working, what’s not, what new, who’s innovating and winning and how they are doing it, the key to successful international expansion, what the future looks like, how to reduce costs while delivering an outstanding customer experience – then you need to visit RBTE.”

retail business technology expo

SoftElegance is the company with great success in development of custom software solutions for retail industry. With almost 15 years experience to develop and successfully launch custom software products for our customers from retail industry.

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